{"id":3826,"date":"2025-11-11T10:04:35","date_gmt":"2025-11-11T09:04:35","guid":{"rendered":"https:\/\/www.hackingsap.com\/blog\/?p=3826"},"modified":"2025-11-11T19:44:34","modified_gmt":"2025-11-11T18:44:34","slug":"sap-teched-2025-berlin","status":"publish","type":"post","link":"https:\/\/www.hackingsap.com\/blog\/sap-teched-2025-berlin","title":{"rendered":"Looking Back at SAP TechEd 2025 Berlin"},"content":{"rendered":"<p>Back home from Berlin and back behind the keyboard. Time to reflect on SAP TechEd 2025. And yes, it was genuinely refreshing to finally have a physical TechEd in Europe again. The last one I attended was Las Vegas 2019, which feels like another era: SAP Analytics Cloud (SAC) was just starting to become mainstream, SAP Datasphere (DSP) was still called Data Warehouse Cloud, and AI was mostly something shown during keynotes rather than applied in real scenarios. The virtual editions we had in the meantime were a decent attempt, but never a real substitute for the actual experience: talking to product managers, reconnecting with familiar faces, meeting new ones, and getting hands-on with the tools.<\/p>\n<h2 class=\"wp-block-heading\">Keynote <\/h2>\n<p>As usual, the keynote was an avalanche of announcements, slogans, demos, and even robots on stage. But: 1 hour and 45 minutes is simply too long, especially when the keynote is scheduled at the end of a full first day (presumably to accommodate the U.S. online audience). In this keynote, SAP clearly wanted to emphasize that they are going all-in on AI. I saw a new proprietary model (SAP-RPT-1) and even a large language model for ABAP (!).<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-twitter\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"zxx\" dir=\"ltr\"><a href=\"https:\/\/t.co\/Rd10IjH0zi\">pic.twitter.com\/Rd10IjH0zi<\/a><\/p>\n<p>&mdash; Xavier Hacking (@xjhacking) <a href=\"https:\/\/twitter.com\/xjhacking\/status\/1985748375463936195?ref_src=twsrc%5Etfw\">November 4, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<\/div>\n<\/figure>\n<p>Within the analytics domain, the biggest announcement was the upcoming partnership with Snowflake, enabling integration with SAP Business Data Cloud (BDC) in 2026H1. One issue with scheduling keynotes at the end of the day: half the analytics community had already heard most of this news earlier on the show floor, but okay&#8230;<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-twitter\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Snowflake&#8230; <a href=\"https:\/\/t.co\/WjHWeVjrU9\">pic.twitter.com\/WjHWeVjrU9<\/a><\/p>\n<p>&mdash; Xavier Hacking (@xjhacking) <a href=\"https:\/\/twitter.com\/xjhacking\/status\/1985727214952886551?ref_src=twsrc%5Etfw\">November 4, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<\/div>\n<\/figure>\n<h2 class=\"wp-block-heading\">BDC is everything <\/h2>\n<p><!--more--><\/p>\n<p>Speaking of BDC: what used to be SAC, Datasphere, and BW as separate domains is now being presented as a single unified landscape under BDC. Where you could previously search specifically for a SAC roadmap session or a BW deep dive, everything was now labeled as a BDC session. Meanwhile, SAP BusinessObjects was, as usual, completely ignored. Yes, BOBJ still exists, has a huge user base, will still be supported for years, has been kinda rebranded to BOBJ 2025 and is even receiving new functionality! But no, nobody at SAP seems interested in acknowledging that. \u00af_(\u30c4)_\/\u00af<\/p>\n<h2 class=\"wp-block-heading\">Sessions and Workshops <\/h2>\n<p>Returning to BDC: I would have preferred dedicated roadmap sessions for SAC and DSP with more time for detail, demos, and previews. Instead, the SAC roadmap was reduced to a few slides with low-quality screenshots and bullet points, many of which reflect functionality that is already (partially) delivered. On the reporting side, it looks like a new mobile experience is coming in 2026, and story versioning should become available next year. However, how exactly this will work or look like remains unclear unfortunately.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-twitter\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">SAC Planning and Analytics roadmap updates: <a href=\"https:\/\/t.co\/MNxq0wJjI4\">pic.twitter.com\/MNxq0wJjI4<\/a><\/p>\n<p>&mdash; Xavier Hacking (@xjhacking) <a href=\"https:\/\/twitter.com\/xjhacking\/status\/1986006883069575641?ref_src=twsrc%5Etfw\">November 5, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<\/div>\n<\/figure>\n<p>The workshops I attended were strong: well-prepared, well-facilitated, and coordinated closely with product managers. The downside: we mostly worked with existing functionality; things I\u2019ve already seen and tested in both DSP and SAC. The &#8220;Discover AI in SAP BDC&#8221; workshop focused almost entirely (90%) on JustAsk in SAC. As many of you know, I\u2019ve always been skeptical about the usefulness and practical working of JustAsk (and its predecessor Search to Insight). However, I will say: the upcoming integration with Joule is an interesting direction. The idea is that you ask Joule a data or analytics question in any SAP application (outside of SAC!), and the SAC engine delivers the resulting analysis back in the Joule chat. This&nbsp;actually worked quite well, albeit with the rather limited demo data model that we could use.&nbsp;Unfortunately, preparing SAC models for JustAsk remains extremely manual. Think: manually defining synonyms and rules per model and optimizing the model to keep it performant. I still expect Joule to eventually generate these kind of things automatically for me, or at least do proposals so I can refine them. However, according to product managers, that is not coming anytime soon. \ud83d\ude15<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-twitter\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Joule as a layer on top of SAP Analytics Cloud <a href=\"https:\/\/t.co\/SAh19P09tk\">pic.twitter.com\/SAh19P09tk<\/a><\/p>\n<p>&mdash; Xavier Hacking (@xjhacking) <a href=\"https:\/\/twitter.com\/xjhacking\/status\/1986156607835639877?ref_src=twsrc%5Etfw\">November 5, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<\/div>\n<\/figure>\n<p>There is one SAC AI feature (or should I say &#8220;BDC AI feature&#8221; \ud83d\ude09) I am genuinely enthusiastic about: automatic translation and summarization of comment threads. In particular, merging comment chains across hierarchical levels could be very valuable. However, this requires a separate AI license (which I don&#8217;t have yet), so it was helpful to finally try it out firsthand in the workshop. I also spent quite some time with the UX team to test new workflows and interface concepts for SAC and provide feedback. Very interesting to see where the SAC UI is heading and how the development team is approaching this.<\/p>\n<h2 class=\"wp-block-heading\">Crowds and Capacity <\/h2>\n<p>It really felt like SAP significantly underestimated attendance this year. I spent three days standing in lines as were I in a theme park. It started at the entrance, with long lines outside of the Berlin Messe before opening. All BDC sessions were consistently over capacity, with people sitting on the floor or being turned away entirely due to lack of room. I heard similar experiences from other (non-analytics) tracks. I cannot recall this happening to this extent in the past, except occasionally during hands-on workshops. This must be addressed next time. The limited number of sessions certainly didn\u2019t help either. Where were the deep-dive technical sessions? (For example: SAC performance tuning, DSP modelling best practices etc.) I also did not see any real customer case sessions, though it is possible I missed them.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-twitter\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">All SAP BDC sessions are overcrowded&#8230; <a href=\"https:\/\/t.co\/7f5AJQGF1W\">pic.twitter.com\/7f5AJQGF1W<\/a><\/p>\n<p>&mdash; Xavier Hacking (@xjhacking) <a href=\"https:\/\/twitter.com\/xjhacking\/status\/1986005723705159787?ref_src=twsrc%5Etfw\">November 5, 2025<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<\/div>\n<\/figure>\n<p>All in all, I had a good couple of days in Berlin, which is a very cool city to visit anyway! The next edition is already scheduled: October 27\u201329 2026, again in Berlin.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"544\" src=\"https:\/\/www.hackingsap.com\/blog\/wp-content\/uploads\/TechEdCat2-1024x544.jpg\" alt=\"\" class=\"wp-image-3839\" srcset=\"https:\/\/www.hackingsap.com\/blog\/wp-content\/uploads\/TechEdCat2-1024x544.jpg 1024w, https:\/\/www.hackingsap.com\/blog\/wp-content\/uploads\/TechEdCat2-300x159.jpg 300w, https:\/\/www.hackingsap.com\/blog\/wp-content\/uploads\/TechEdCat2-150x80.jpg 150w, https:\/\/www.hackingsap.com\/blog\/wp-content\/uploads\/TechEdCat2-768x408.jpg 768w, https:\/\/www.hackingsap.com\/blog\/wp-content\/uploads\/TechEdCat2.jpg 1465w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back home from Berlin and back behind the keyboard. Time to reflect on SAP TechEd 2025. And yes, it was genuinely refreshing to finally have a physical TechEd in Europe again. The last one I attended was Las Vegas 2019, which feels like another era: SAP Analytics Cloud (SAC) was just starting to become mainstream, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[299,346],"tags":[224],"class_list":["post-3826","post","type-post","status-publish","format-standard","hentry","category-sap-analytics-cloud","category-sap-datasphere","tag-sap-teched"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pKaa2-ZI","jetpack-related-posts":[{"id":3730,"url":"https:\/\/www.hackingsap.com\/blog\/de-nederlandse-bi-podcast-sap-teched-2023","url_meta":{"origin":3826,"position":0},"title":"De Nederlandse BI Podcast: SAP TechEd 2023","author":"Xavier Hacking","date":"November 6, 2023","format":false,"excerpt":"We're back!! \ud83d\ude09 SAP TechEd 2023 is inmiddels weer achter de rug. Wat is er allemaal aangekondigd? Wat viel op tijdens de keynote? Wat is er nieuw in SAC en Datasphere? Dit en meer in een splinternieuwe aflevering van De Nederlandse BI Podcast! [Sorry, Dutch only, but maybe some AI\u2026","rel":"","context":"In &quot;De Nederlandse BI Podcast&quot;","block_context":{"text":"De Nederlandse BI Podcast","link":"https:\/\/www.hackingsap.com\/blog\/category\/podcast"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3780,"url":"https:\/\/www.hackingsap.com\/blog\/de-nederlandse-bi-podcast-sap-teched-2024","url_meta":{"origin":3826,"position":1},"title":"De Nederlandse BI Podcast: SAP TechEd 2024","author":"Xavier Hacking","date":"October 9, 2024","format":false,"excerpt":"Welkom bij een nieuwe aflevering van de Nederlandse BI Podcast! Het is TechEd seizoen, en hoewel de conferentie dit jaar virtueel is, zijn er genoeg spannende aankondigingen om over te praten. In deze aflevering bespreken we de belangrijkste nieuwsitems uit de keynote van SAP TechEd 2024, met een focus op\u2026","rel":"","context":"In &quot;De Nederlandse BI Podcast&quot;","block_context":{"text":"De Nederlandse BI Podcast","link":"https:\/\/www.hackingsap.com\/blog\/category\/podcast"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3575,"url":"https:\/\/www.hackingsap.com\/blog\/sap-teched-2020-running-sap-data-warehouse-cloud-in-a-live-environment-cm103","url_meta":{"origin":3826,"position":2},"title":"SAP TechEd 2020 &#8211; Running SAP Data Warehouse Cloud in a Live Environment [CM103]","author":"Xavier Hacking","date":"December 11, 2020","format":false,"excerpt":"SAP TechEd 2020 was a completely virtual event and we (the Interdobs DWC team) were given the opportunity to host session CM103 to talk a bit about our experiences with SAP Data Warehouse Cloud (and SAP Analytics Cloud) in a live environment. Obviously it always better to be in Las\u2026","rel":"","context":"In &quot;Knowledge sharing&quot;","block_context":{"text":"Knowledge sharing","link":"https:\/\/www.hackingsap.com\/blog\/category\/knowledge-sharing"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/YTO51TuH2FE\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3610,"url":"https:\/\/www.hackingsap.com\/blog\/de-nederlandse-bi-podcast-sap-teched-2021","url_meta":{"origin":3826,"position":3},"title":"De Nederlandse BI Podcast: SAP TechEd 2021","author":"Xavier Hacking","date":"November 19, 2021","format":false,"excerpt":"\"TechEd 2021 is a wrap!\" Wederom een virtueel event, met als belangrijkste aankondiging de BW Bridge. We behandelen onder andere de volgende onderwerpen: Wat gaat er met BW\/4HANA gebeuren?Wat ga je doen als klant als je nu nog op BW 7.3, 7.4 of 7.5 zit?Wat is de pricing?Is er een\u2026","rel":"","context":"In &quot;De Nederlandse BI Podcast&quot;","block_context":{"text":"De Nederlandse BI Podcast","link":"https:\/\/www.hackingsap.com\/blog\/category\/podcast"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/img.youtube.com\/vi\/TqiWRoQXcPo\/0.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3514,"url":"https:\/\/www.hackingsap.com\/blog\/sap-teched-2019-highlights","url_meta":{"origin":3826,"position":4},"title":"SAP TechEd 2019 Highlights","author":"Xavier Hacking","date":"October 18, 2019","format":false,"excerpt":"I went to Las Vegas SAP TechEd 2019 a couple of weeks ago, of course focussing on all the new stuff for SAP Analytics Cloud (SAC) and the brand new SAP Data Warehouse Cloud (DWC). Let's go through some highlights. Embedded Analytics Announced a long time ago already, but now\u2026","rel":"","context":"In &quot;SAP Analytics Cloud&quot;","block_context":{"text":"SAP Analytics Cloud","link":"https:\/\/www.hackingsap.com\/blog\/category\/sap-analytics-cloud"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.hackingsap.com\/blog\/wp-content\/uploads\/DWCloudSACTeched.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.hackingsap.com\/blog\/wp-content\/uploads\/DWCloudSACTeched.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.hackingsap.com\/blog\/wp-content\/uploads\/DWCloudSACTeched.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.hackingsap.com\/blog\/wp-content\/uploads\/DWCloudSACTeched.png?resize=700%2C400&ssl=1 2x"},"classes":[]},{"id":3786,"url":"https:\/\/www.hackingsap.com\/blog\/de-nederlandse-bi-podcast-2025-is-in-zicht-wat-gaat-er-gebeuren-met-datasphere-sap-analytics-cloud-de-ai-markt","url_meta":{"origin":3826,"position":5},"title":"De Nederlandse BI Podcast: 2025 is in zicht, wat gaat er gebeuren met Datasphere, SAP Analytics Cloud &amp; de AI-markt?","author":"Xavier Hacking","date":"December 20, 2024","format":false,"excerpt":"In deze aflevering kijken we in onze glazen bol en gaan we onze voorspellingen doen voor 2025! 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