Another year, another set of product names for our beloved SAP BI tools. Seemingly out of nowhere a list of new names were presented last week at the SAPPHIRENOW event in Orlando FL. Even after all the name changes we had in the past 10 years (‘member Xcelsius?), this still came a bit as a surprise for me.
— Doug Henschen (@DHenschen) May 18, 2017
So let’s have a look at what happened here. First it seems like the whole BI portfolio is now recognized as SAP Analytics. Apparently it was named SAP BusinessObjects Analytics before (I always thought it was ‘SAP BusinessObjects Business Intelligence’, but that could be because I’m mostly focussing on the BI part of the tools), but this makes sense. The old BI terminology is probably seen as too limited, as the current and future analytics will go way beyond only internal data and usage scenarios. Of course the bigger change is that SAP continues to ditch the BusinessObjects brand: SAP BusinessObjects Cloud becomes SAP Analytics Cloud, SAP BusinessObjects Lumira will be SAP Lumira and SAP BusinessObjects Roambi just SAP Roambi.
Meanwhile, some of the more classic BusinessObjects tools keep their BusinessObjects brand: SAP BusinessObjects Web Intelligence, SAP BusinessObjects Enterprise. Analysis for Office loses the ‘for Office’ specification: SAP BusinessObjects Analysis. Following the conversion strategy this makes sense, as Analysis OLAP hasn’t been improved for a while and should be replaced by the Design Studio generic analysis template. Talking about Design Studio, which is not in the above photo, it is now labeled as SAP Analytics Design Studio (!!!) on SAP.com. Which, is a pretty insane name change at this point in time as the upcoming edition of the tool (only weeks away) will merge into Lumira 2.0 anyway. Talking about insane stuff, when I was browsing SAP.com I also saw that SAP BusinessObjects Dashboards (Xcelsius) is still actively advertised. Madness.
Anyway, what I don’t understand is why SAP is keeping this BusinessObjects brand alive at all. Does it still have a value if all your major (new) tools are not using it? Maybe it’s for the non-SAPBW/HANA legacy customer base? But come on, it has been 10 years now since the acquisition and this is again (or still) a mess. Some tools have SAP Analytics in the name, some SAP BusinessObjects and some only SAP. I can’t wait for next year’s edition!